Have you adapted your marketing to the new SEC rule change?
Before these new regulations, advisors couldn’t utilize first-hand accounts from satisfied customers.
That’s all changed!
Now advisors can use endorsements to maximize their marketing efforts. But you still must maintain compliance with your testimonials, or you risk fines and lost clientele.
This eBook covers:
Devising a SMART compliance plan
Following the rules
Advising vs. suggesting
Generating leads without inviting risk
Keeping up with compliance trends
Disclosures needed to be compliant
Pros and cons of the new rule
Selecting and soliciting client recommendations
What to consider when implementing testimonials in your marketing